The Main Drivers Of Getting To The Top Of The Search Engines

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The Main Drivers Of Getting To The Top Of The Search Engines

Saturday, September 20th, 2008 by www Subscribe To My Feed

I have been building and running web sites for the last couple of years. I have created a consistent approach to getting the sites I run into the search engines quickly. I then use that proven concept to aid in achieving high rankings for a small number of keywords, allowing the buoyancy effect to come into play for the rest of the site when one or two keywords ranks very high. This is the cornerstone of my search engine ranking strategy. In case you were not aware, when one or two keywords rank well within a given site, many secondary keywords enjoy a buoyancy effect and are lifted because of the nice rankings of the main keywords. This cost effective keyword marketing has allowed my clients to keep for themselves a large dollar amount in SEO fees over the years while receiving terrific organic rankings.

When getting ready to release a new site I will initially review a few characteristics of the site. The first things I look for on the main pages are the existence of the tags known as H1 and H2 surrounding text on the home page. The reason for the tags is that text is more quickly reviewed by the spiders that make up the search engines contained inside of the tags to determine the overall theme of the web site. When the correct process is used to highlight the text and tags are used to support them, the search engines have a very easy time determining what the site is about and itcan more easily include or exclude if the site should be included when they encounter users looking for terms that are on your website.

As an additional part of the keyword ranking factors, I lalways like to see the use of anchor text in the text on the home page. I have helped many website owners to achieve better rankings by having them remove images where the important message of the site, what it is all about, is embedded in the image. The simple fact is that, while it may look more attractive to the user, the search engines cannot read images and pull text away from the image, so it is not worthwhile to put the important message of the site in the image. I recommend using a smaller image and having the text be in a prominent position so that the user can click and go instantly to the point of interest.

I to see the site have a single page for each keyword being used. The search engines like to be able to specifically go to pages that are called the same as the keyword they are targeting. A page written for a wedding photographer should place some text in anchor text links on the main page for a wedding photographer leading them to a page called www.anysite.com/wedding-photographer.htm. The search engines will be able to process that link in short order and can quickly give it the right theme to work with.

The very next task I undertake it remove all underscores and replace them with dashes. I have heard, seen and witnessed countless examples of pages not being indexed as well because of the use of underscores. I cannot explain why (I do not know) but I am aware that this issue exists and should not be challenged. Two pages that have almost identical names, wedding-photographer.htm and wedding_photographer.htm , will not score equally in the search engines, all else remaining equal. It has been proven time and again so please stay away from it.

Do you want to know what the search engines think the theme of your site is? The most consistently proven method of gaining this information is to use the Google Keyword Tool (type that phrase into a search engine). You will quickly be granted inside information as to what Google thinks your site is about when you look at the terms it returns. Many clients of mine are surprised to learn that the search engines do not think the site is even remotely close to what they intended and we go through a process of changing a few key areas of the site to provide a different look from the search engine’s perspective. We do that by using links that contain no follow terms built into them and by highlighting keywords with H1 and H2 tags. The situation can quickly be turned around so please do not worry if your site is not what you think.

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