Mom and Dad Give Jonas Brothes Songs a Thumbs Up
So, what kind of magic Disney does in making the Jonas Brothers songs click? The Disney formula: family-friendly. It is not rocket science that teens and tweens represent a formidable buying force. The best way for anyone to help these kids get the purchasing power of their parents’ income is to get the parents’ approval first. The hapless parents have grown wary of teen pop sensations like Britney Spears and Lindsay Lohan. These stressed out parents have gone over-fatigue from trying to make sure their teens and tweens don’t get “dangerous” music that promotes sex, crime and violence. Jonas Brothers songs are a welcome respite. The fact that the trio’s first songs were even played over Christian radio further assured the parents of their being “safe.” Throw in the big-eared mouse logo and the parents approved how it all goes.
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