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Unbiased Guide to Get Paid To Give Out Your Marketing Products

Thursday, January 8th, 2009 by www   Subscribe To My Feed

Get paid to distribute your advertising products

Have you put some effort into seeing what can be done to cut down your advertising expenditure? Have you been thinking about not buying promotional items this year? What an error that could be! Do send them - just make sure that they make money for you, before you even buy them!

Most companies when looking at promotional items look at pens, diaries and the likes. These are ideal and easy to distribute, but usually have only sufficient printing space for your message. With the current financial climate you need to be thinking beyond the obvious. How can you make your marketing gifts work for you, before you send them? How can you make sure that you bring back the cost by the time you distribute them?

Most marketing gifts work along the lines of reminding your clients of you so they are more likely to come back to you in the future or more likely to refer you to their contacts. Fine, but how can you put a price on this return when business everywhere is struggling?

Quite simply, earn money to distribute your own marketing products. Not a huge income, just enough to cover the production and distribution costs. Don’t be greedy and companies will be eager to work with you and effectively your marketing gifts don’t cost a penny.

You can do this through selling advertising space on your gifts. So here I’m not talking marketing gifts with small print areas, I’m talking larger, but still cheap, items with plenty of print space. We’re looking at calendars, mouse mats and clothing.

Clothing is fine to emblazen with plenty of other logos if you are giving the items out at an event and calendars can cost that little bit more, so personally mouse mats are my favourite here. It’s amazingly simple to do. Across the top of the mouse mat put your logo and contact details then split the remainder of the mat into 2. Most of the remaining area is used to carry a calendar or photos of your products - this gives the mouse mat a purpose - a reason for the recipient to keep it and use it.

Then the remainder of the area is available for a few adverts or a list of recommended other suppliers. This area is sufficient to print a few logos or a dozen or more website addresses. Depending which you want, charge a small amount per advert space and fill it up with adverts. The more mats you are printing the better it is for the advertisers - the more your advert is being seen. You can even give them one when they are made so they feel they have got something for their cash!

But, why would people want to pay to be on your mouse mats? Well, it works on different levels. First, you know the recipients and they are your customers. Therefore, they will see these adverts not as adverts, but as referrals. Also, because they are your customers, you know something about them. For example, a web designer might know they are sending the mouse mats to small businesses. Therefore accountants, printers and the likes might be of interest as well to their customers.

This is the important knowledge that makes this idea brilliant - you know what your average customer is interested in - so think about what other businesses might also want to target your customers.

And if you are looking for a free traffic from Google to your online business - then it’s absolutely vital for you to visit this site and read how to do that.

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