Does A Web Business Have A Need For Free Credit Card Logos?
Mastercard and Visa are not going anywhere. No analyst, venture capitalist, gold collector, or any other financial guru can deny this fact. The convenience, ease of use, and widespread availability has made bankcards the premier payment method all across the world. Nothing is easier than tapping your credit card against an ExpressPay terminal, or simply swiping it across a old fashioned terminal. You can eliminate the dangers of carrying cash and checks, because credit card issuers offer $0 liability for fraudulent transactions and can be cancelled after a quick phone call with proper verification. Even consumers with less than perfect, or even downright poor credit can obtain a credit card in a matter of minutes. Not only have these pieces of plastic made cash nearly obsolete as a payment method, they have had the exact same effect on personal as well.
New innovations, such as SSL certificates and ID verification, bank card usage on the internet has become exceedingly safe in practice. Many consumers now pay their bills exclusively online, and rarely mail money orders or checks for merchandise anymore. Studies have shown that over ninety percent of online transactions are paid via credit card through some form or another. An ecommerce store will simply not survive if they rely on the old fashioned method of waiting for checks or money orders in the mail. It is no longer efficient, if it ever was, and consumers refuse to shop with retailers who don’t accept their credit or debit cards. Internet and retail businesses have to accept credit cards in order to grow or even to avoid closing up shop. But even if a merchant accepts credit cards, what good will it do if no customers realize it?
All major credit card companies provide free bankcard logos an e-commerce merchant can place on their online web store to let their customers know they accept credit cards. Some of these logos are even verified with a payment gateway seal of approval, showing clients that your business is legit and that they can feel comfortable spending their money and giving you their information. Many myths surround e-commerce, and many consumers are afraid of fraud and identity theft. Thus, it is important to express that your business has their security in mind. You need to show them that you offer them as many payment options as possible. Sending cash through the mail has long been frowned upon, but now customers are aware that even a check can just as easily be stolen. The majority of credit card fraud and identity theft has not happened through the world wide web, but by carelessness on the part of retail store employees leaving sensitive data lying aroundfor prying eyes, or even employees with malicious intents. Dispelling e-commerce myths is not a simple task, whether it be on the part of bankcard processors or businesses themselves. Most Registered Independent Sales Organizations of Mastercard and Visa pride themselves on securing customers data, and providing merchants with credit card logos.
In order for a business to succeed, they must market and promote themselves. Your business giving customers as many payment options as possible is one of the smartest business moves a merchant can ever make. Millions of dollars in sales have been lost due to the inconvenience of having to write a check, or carry large amounts of cash. Even not taking American Express and Discover can drastically impact your bottom line. And even if a merchant readily and warmly accepts credit cards, if the consumers don’t know about it, sales will still be lost to their competition who prominently displays the fact that they accept credit cards! Pasting a few lines of HTML takes seconds, and rewards gained from doing such are enormous.
Bottom Line: Accept credit cards, and let your visitor know about it by displaying credit card logos for all card brands you accept!
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